Fluid Applied Roofing, coats the top of roofs with a fluid membrane to extend the life of a roof. They came to us wanting a new design direction and a couple new designs for existing pieces. I took the logo, and blew it up to create a pattern that's carried through most of the new designs. With a focus on the new bucket design, I wanted to highlight the product so potential customers can see that they have a complete system to protect any type of roofing material. Lastly, I took their new logo and pulled its shape through new iconography and typography, choosing a font that's strong, but still has rounded elements.
